A Guide to eSports Advertising

The esports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across esports participation and viewership.

Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for esports noobs to help understand the ins and outs of the industry.

Key learning objectives:

  • What is esports and why now?
  • The COVID-19 pandemic's impact on the industry.
  • Who watches esports? We'll help you understand buyer personas.
  • Viewership comparisons to traditional sports (you'll be surprised!).
  • How to access the esports community.

Download the guide