Brands Need Advertising Automation to Control the Consumer Journey

illumin logoStreamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.

Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

Brands Need Advertising Automation to Control the Consumer Journey

Download the report and learn:

  • A definition of true advertising automation

  • Why advertisers are shifting away from the black-box approaches
  • A view from an agency, Lamark Media and from a DTC brand, Purple

  • The correlation between automation and the customer journey

 

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