ATTENTION: THE NEW MEDIA CURRENCY

This insights report presents the findings from a research study conducted with 200 North American brand marketers on the topic of capturing attention through video advertising. #AttentionIsCurrency

“EVERYTHING IN DIGITAL MEDIA IS SECONDARY TO DRIVING ATTENTION. AS AN INDUSTRY, WE NEED TO BETTER UNDERSTAND THE FACTORS IMPACTING OUR ABILITY TO DO THIS. THE USE OF DATA AND TECHNOLOGY PUT PART OF THE EQUATION WITHIN ADVERTISER CONTROL, SO THEY CAN ACHIEVE A CRITICAL COMPETITIVE ADVANTAGE IN TODAY’S CROWDED MEDIA ENVIRONMENT.”

– ALEX PANOUSIS, PRESIDENT, HAVAS MEDIA CANADA

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